Why Use URL Shorteners? 5 Benefits You Might Not Know

Why Use URL Shorteners? 5 Benefits You Might Not Know

28.Aug.2022

URL shorteners are the go-to way to create shortened versions of links on the web. By using this technology, you can convert lengthy URLs into snappy, easy-to-remember ones. This makes them ideal for your marketing campaigns and social media postings, especially if you're trying to fit more text into a limited amount of space. Here are 5 benefits you might not know about URL shorteners, and how they can help you better reach your audience with your content.

1. Secure your links

If you're sharing links to sensitive information, you may want to consider using a URL shortener. By doing so, you can add an extra layer of security to your links. For example, let's say you're sharing a link to a confidential document. If the link is long and complex, it's possible that someone could guess the URL and gain access to the document. But if you use a URL shortener, you can create a unique, randomized link that will be much more difficult to guess.

2. Fight link-rot

If you’ve ever shared a long, complicated link with someone only to have it break or change later, you know the frustration of link-rot. Also called link death, this happens when a webpage moves or is taken down without redirecting to a new page. When you use a URL shortener, you can avoid link-rot by pointing your shortened links to the new page. This is especially helpful when sharing links on social media, where space is limited.

3. Get statistics

Shortened URLs also come with built-in analytics so you can track how many people are clicking through to your website. This data can be helpful in a number of ways, such as understanding which content is most popular or determining the effectiveness of your marketing campaigns. Plus, it's just cool to see how many people are checking out your stuff!

4. Create and share clickable images

When you share images on social media, you want as many people as possible to click through and see them. But sometimes, your image might get cut off in the feed. That's where URL shorteners come in handy. By using a URL shortener, you can make sure that your image is always front and center. And people are more likely to click on an image if they can see the whole thing.

5. Create call-to-action buttons 

1. They can help you track clicks and analyze traffic data.
2. They can make sharing links easier, especially on social media.
3. They can make your links more visually appealing.
4. They can help you brand your links.
5. They can make your links more memorable.