How to Shorten and Track Links for Social Media Success

How to Shorten and Track Links for Social Media Success

28.Aug.2022

We’ve all been there before: you’re having an intense Twitter chat, and decide to direct your followers to a longer link for additional context about your topic. You copy the URL, but when you paste it into the message field, it’s way too long! Now you have to shorten it with a URL shortener, but which one should you use? This guide will show you how to shorten and track links for social media success.

Find the perfect link shortener

Finding the perfect link shortener can be tough. There are so many options out there, and it can be hard to know which one is right for you and your business. But never fear! We’re here to help. Here are a few things to consider when choosing a link shortener:
-Ease of use: You want a link shortener that is easy to use and understand. You don’t want something that will take a lot of time to set up or learn how to use.
-Features: What features are important to you? Do you need analytics? A custom URL? 

Test different lengths

You’ve probably heard that social media is a great way to drive traffic to your website or blog. But what if you want to track how much traffic is coming from each social media platform? And what if you want to use shorter links so they’re more user-friendly? In this post, we’ll show you how to do both! First, let's learn about using shortened URLs for social media. One of the best tools out there is bitly which makes it easy to shorten any URL into something short and snappy like zknlr2 - but it doesn't just stop there. When you sign up with Bitly, they will give you stats on how many times the link has been clicked on by users on Facebook or Twitter - or even where in the world those clicks came from. If all of this sounds good but are worried about getting stuck with a bunch of annoying extra characters at the end of every link then don't worry - Bitly will automatically create shortened URLs without extensions (like zknlr2) that redirects users back to their original URL after clicking on them!

Test different social media channels

As a business owner, you know that social media is a powerful tool to reach new customers. But with so many platforms and strategies to choose from, it can be hard to know where to start. Luckily, there's a simple way to make your social media posts more effective: by shortening and tracking your links. The long-winded link takes up valuable space in the 140-character tweet, says Mike Stelzner, founder of Social Media Examiner. It also doesn't give people any idea what they'll find when they click on the link. Clicking on shortened links such as bit.ly or goo.gl will automatically take them to the website without cluttering up their timeline or newsfeed.

Remember your goals

Before you start shortening links, it's important to understand what your goals are. Do you want to increase brand awareness? Drive traffic to your website? Generate leads? These different objectives require different lengths of a shortened link. If you're looking to generate more leads, the goal is to get them to click on the link. To do this, make sure that the shortened link is long enough so that they can copy and paste it into their browser with ease. If you're looking for brand awareness or lead generation success, shorter links work better because they're easier to share across social media platforms such as Facebook or Twitter. Consider your audience: There are many services out there that will shorten a URL for free - consider which one would be best suited for your audience!

Know who is tracking you

Before we get into how to shorten and track links, it’s important to know who is tracking you. When you use a URL shortener, your IP address, user agent, and referrer are all available to the service. The service can then log this information and sell it to third-party marketers. In addition, most URL shorteners use cookies to track users across the web. This means that if you click on a shortened link and then visit another site that uses the same URL shortener, the URL shortener will be able to track your activity on both sites.

Keep an eye on where you’re being linked from

Social media success can be determined by the number of clicks or interactions your links receive. But in order to keep track of where your links are being clicked from, you need to use a URL shortener. A URL shortener is a service that takes a long URL and creates a shorter, more manageable link. This shortened link can then be shared on social media platforms like Twitter, Facebook, and Instagram. Plus, most URL shorteners also offer analytics so you can see how many people are clicking on your links and where they’re coming from.

Tracking your links

In order to track your links, you need a link shortener. A link shortener is a service that takes a long URL and makes it shorter. There are many different link shorteners out there, but we recommend Bitly. Once you have a Bitly account, you can start creating shortened links. To shorten a URL, type the url into the Bitly box and then click Shorten. You will be given two shortened versions of the link which are perfect for sharing on social media sites like Facebook or Twitter. The first one is usually long (usually just less than 100 characters) and contains additional information about the website or post being shared. The second version is called a TinyUrl and has an added tt at the end of the link, which can be shared on Twitter without issue. When you click on either of these links, they will bring up an expanded view of the site or post with all relevant information including analytics data.